Metrics for Workspace Success: Additional Services

Part 2 of the FREE eBook: The Key Metrics for Workspace Success

As we saw in the first part of this series on workspace metrics, operators must be committed to meticulously tracking occupancy and revenue. While space and workstation occupancy are key determinants of success, we must not neglect the revenue generated from additional services.

Operators must track supplementary services revenue to understand growth or diminution beyond the monthly recurring rent. This number should account for a total of 20% of total revenue, half of which should originate from meeting room revenue. The measure of supplementary services can serve as an indicator of how well your team is performing; if they are creating stickiness with your members and keeping them coming back to your workspace, your services revenue can quickly increase.

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The Complete Guide to In-Life Customer Management, Upselling and Cross-selling

BY CLAIRE LUIK, VICE PRESIDENT PRODUCT AND BUSINESS DEVELOPMENT, ESSENSYS NORTH AMERICA

Part 5 of the free eBook: The Complete Guide to Growing Your Flexible Workspace Business

In the first few installments of our lead to cash series, we've presented best practices for lead generation, sales management and the licensing and onboarding process. You may have closed the deal and added a new member to your community, but the work doesn’t stop there. Understanding your customers’ needs and managing and nurturing relationships with them after the sales process is almost just as important as them signing up.

 

Member Diversity

No customer is the same. It is of utmost importance to understand what type of members you have in your community and what they intend to get out of their membership in your shared workspace. We’ve identified three key types of members...

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