BY JEAN YVES, FOUNDER, SOCIAL WORKPLACE CONFERENCE

Part 7 of the free eBook: The Complete Guide to Growing Your Flexible Workspace Business

A workspace operator’s main purpose is to provide office space and services to freelancers, startups, and small to mid-sized businesses so they can focus on their own growth. In a sense, a shared workspace can be compared to an office-hotel or an office AirBnB; Providing on-demand and easy-to-access office services that prevent members from having to dig deep into their pockets for office space or hole themselves up in their homes or coffee shops.

Much like the enhancements in the hotel industry offering more than a room to sleep in, operators must extend services beyond a mere office or desk to work from.

BY DAVID KINNAIRD, PRESIDENT, ESSENSYS NORTH AMERICA

Part 6 of the free eBook: The Complete Guide to Growing Your Flexible Workspace Business

BY CLAIRE LUIK, VICE PRESIDENT PRODUCT AND BUSINESS DEVELOPMENT, ESSENSYS NORTH AMERICA

Part 5 of the free eBook: The Complete Guide to Growing Your Flexible Workspace Business

Member Diversity

No customer is the same. It is of utmost importance to understand what type of members you have in your community and what they intend to get out of their membership in your shared workspace. We’ve identified three key types of members...

BY DAVID KINNAIRD, PRESIDENT, ESSENSYS NORTH AMERICA 
Part 4 of the free eBook: The Complete Guide to Growing Your Flexible Workspace Business

There is nothing simple about running a business and much less a shared workspace. Operators must have control of and visibility into every aspect of their operation, from sales and lead management, services and billing, to building a community and delivering positive member experiences.

Sustaining a flexible workspace and keeping customers happy – while maintaining your sanity – largely depends on the ability to tightly integrate each step in the management process. And it doesn’t have to be difficult. In this chapter of our lead to cash series, we look at licensing, onboarding and the value of making the transition from opportunity to customer smooth and easy, both for you and your clients.

BY ASHLEY KORNER, SENIOR VP SALES & OPERATIONS, CARR WORKPLACES
Part 3 of the free eBook: The Complete Guide to Growing Your Flexible Workspace Business

Sales and pipeline management for operators of flexible workspaces is just one step in the lifecycle that is tightly integrated into all of the surrounding steps. The goal is to drive a revolving door of revenue opportunity while building lasting relationships with your prospects who will become your lifeline.

At this point in the lifecycle, you’ve secured your lead, provided a tour and there is a promising opportunity to close the deal. How you juggle the many moving pieces of the sales process can determine your success.

BY DAVID KINNAIRD, PRESIDENT, ESSENSYS NORTH AMERICA

Part 2 of the free eBook: The Complete Guide to Growing Your Flexible Workspace Business

Promoting your space and generating and qualifying leads will bring you to a workspace operator’s number one goal: a booked prospect tour. Now is your time to shine. This is the point in the lifecycle to captivate your prospect, show off your workspace and close the deal.

Whether you run a coworking space or traditional business center, the heart of the shared workspace industry is supplying flexible office services to a continually expanding and increasingly dynamic workforce. Often, however, resources are tight and budgets are small, forcing workspace operators to focus solely on the required operational tasks. This causes other important elements of running their space to fall by the wayside, resulting in lost revenue and unhappy customers.

We’ve identified nine key elements of the lead to cash process which, if not managed effectively, can make or break the success of workspaces large and small. This nine-part series, and our free ebook, The Complete Guide To Growing Your Flexible Workspace Business, will highlight the challenges seen by workspace operators and offer accessible solutions to overcome them. Special thanks to Jamie Russo for part one, 'Growing demand for your flexible workspace'.